ARE THESE IPOD PHOTOS REAL?!?!?! Nevermind Apple told us to take them down.................... | 9 to 5 Mac

ARE THESE IPOD PHOTOS REAL?!?!?! Nevermind Apple told us to take them down.................... | 9 to 5 Mac

Apple is undoubtedly receive the highest attention this past years. Steve Job's product launches which used to be more like cult masses now had become Vatican masses by the pope. Some people I know that I would not imagine have the level of interest to Apple surprisingly aware when is Steve's keynote going to be held and speculate what product will be launched.
I have seen the power of "keeping it secret" have a huge impact in the success of the keynote. Best keynotes I have seen always involving something new and unexpected. I watched the keynote without knowing what to expect. Now I - just like most others - are speculating. It was different experience, before, not knowing means no disappointment (or less), speculating means you have set of expectations and will create additional disappointment should the expectation not met. More to that, keynote is also the benchmark of AAPL price.
That is why Apple is trying hard to keep it a secret, and it is not an easy job. In the industry structure where you are no longer own everything end-to-end, source of leakage are everywhere. You can protect yourself with NDA (non-Disclosure Agreement), but somehow temptation is always out there.
The good thing for me as consumer is the situation forced Apple to deliver even better products, because attention is there and they can't make mistakes. Remember Safari for Windows, hacked within 3 minutes of its release time... that kind of attention.
Anyway, I can't wait what comes next from bitten Apple. iPod Touch, iPod Pixo, MacBook Mini ... bring them on!